Visual content is the ultimate engagement leader, plus some reports indicate video will account for 80 percent of all web traffic by 2019. Video content marketing is the future of content promotion, with more than 50% of surveyed marketers suggesting that video brings the most effective ROI. A Demand Metric report indicated 82 percent of marketers state that video content marketing has returned a positive ROI. Why is video content marketing king? The following are reasons why:
Improved Search Engine Optimization
Above all, using video in your content marketing efforts will without a doubt improve your SEO. The truth is, according to Comscore, including a video to your internet site may raise the chance for a front page Google result by 53 times.
Stronger Consumer Interest
Videos require more consumer focus than every other medium. Moreover, we are in content-overload for consumers, and it is getting exponentially worse every day. Also, the average attention span of the average human has been scientifically proven to be less than that of a goldfish. Getting focus is especially crucial.
Greater Optimization Chances Due to Video Metrics
Video has tremendous metrics capabilities. Measure click-through rate, drop off stages, or the number of times observed. You could even drill down this to an individual amount.
Higher Retention Rates
65% of spectators see more than ¾ of a video, which is more than we may say about text-based content. Thus whether you have a message to get across (and why wouldn’t you if you are creating content?), a video might be your best bet.
Powerful Emotional Connectivity
Video is the most powerful strategy to evoke emotions online. It is the ultimate for the reason that it provides a slew of characteristics above and beyond conventional content like the tone of face expressions, voice, and music, to mention several.
Increased Customer Conversions
The #1 rationale behind using video in your content marketing plan? Video Converts by leaps and bounds better than other marketing content.
What our Video Content Marketing Strategy Entails
Ananda will help architect, build and deliver a video content strategy that aligns to your goals. Our strategy entails the following steps:
What is the ideal customer avatar the video will convey the message to?
We will Identify the ideal psychographics and demographics for your business and the product and/or service you are selling.
What is the purpose of the videos?
There are many different reasons why a business publishes videos. Are we informing the customer, are we entertaining, are we just raising awareness? By knowing the purpose we can then build captivating videos that align with the purpose. We will make sure that in addition to aligning with purpose we align the purpose to whom we are targeting as well. We want to deliver purposeful content that our ideal customers would find value for.
What is the call to action?
We want to build a clear, concise call to action for our videos. Are we driving them to subscribe to our channel, socially share, or to go to the website and become subscribers? Everything should align so that the user never gets confused.